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Netflix is reportedly exploring adding in-game ads to its gaming service
(www.videogameschronicle.com)
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So weird... I wonder why they have this whole thing that I had no idea about. I've been using Netflix since they were a DVD rental service and I've been gaming since the days of Wing Commander and King's Quest. You'd think I'd be the target demographic yet it's news to me that it even exists.
EDIT: Oooooh, it's mobile only. I get it now. It's really obvious in the app but I never watch Netflix on my phone. And yeah, it's basically the Amazon app store all over again.
It's a huge discoverability problem. Most people won't use Netflix on their phone.
I guess you might find this if you have a tablet?