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submitted 10 months ago by L4s@lemmy.world to c/technology@lemmy.world

Jeffrey Katzenberg: AI Will Take 90% of Artist Jobs on Animated Films In Just Three Years::Former DreamWorks Animation CEO Jeffrey Katzenberg said AI will take 90 percent of the artist jobs on animated movies within three years.

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[-] abhibeckert@lemmy.world 10 points 10 months ago* (last edited 10 months ago)

seems like is just a matter of time for the techbros to perfect these tools

Techbros don't understand art and they are never going to figure it out. These tools will be perfected by artists who choose to embrace them.

Anyone who doesn't embrace it... yeah those people are in trouble. AI can already do this:

Nobody is going to pay wardrobe, make up, set design, special effects (oh, and not to mention a child. Man are they a headache to work with on a photo set) to create something like that now hat it's possible to do it quickly and cheaply.

The tech isn't there yet, but it will be soon. In particular when AI is combined with software like RenderMan which is the current state of the art in photorealistic computer generated graphics. Tom Cruise didn't fly a jet in Top Gun Mavericks - they rendered all of that in RenderMan.

[-] mriormro@lemmy.world 24 points 10 months ago

It's just so wonderful that we decided that what we really needed to automate away was the creative work people were doing.

Truly a phenomenal turning point.

[-] GlowHuddy@lemmy.world 9 points 10 months ago

I mean, we didn't choose it directly - it just turns out that's what AI seems to be really good at. Companies firing people because it is 'cheaper' this way(despite the fact, that the tech is still not perfect), is another story tho.

[-] Chouxfleur@lemmy.world 5 points 10 months ago

Is it what AI is good at, or is it just that the image generation stuff is where the focus has been because it's more accessible to non-tech literate?

[-] GlowHuddy@lemmy.world 3 points 10 months ago

Interesting thought, maybe it's a mix of both of those factors? I mean, I remember using AI to work with images a few years back when I was still studying. It was mostly detection and segmentation though. But generation seems like a natural next step.

But definitely improving image generation doesn't suffer a lack of funding and resources nowadays.

[-] panchzila@lemmy.world 5 points 10 months ago

You are right in saying that all studios who can work for less money will do. That is the scary part for thousands of people working in animation and film.

Tech people doesn't know about art, well I'm not sure, but that is irrelevant as AI are trained on existing top of the line art made by the best artistis in the world.

On the renderman subject, that is not correct. Renderman is a render engine for 3d softwares. AI doesn't need a render engine at all as it produces images by itself. And for movies like topgun a number of different engines are used, renderman, vray, Arnold, redshift, unreal, etc.

[-] Nachorella@lemmy.sdf.org 1 points 10 months ago

You wouldn't use renderman when ai can just spit out something that looks like it was rendered with renderman

this post was submitted on 11 Jan 2024
182 points (91.7% liked)

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