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How long til Blu-rays get phased out
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Why not just put the movies on a SD card? The price is similar and the card is smaller. That's what games do now, right?
Retention, or the lack thereof, when cold-stored.
In term of SD or standard NAND, not even Nintendo does that. Nintendo builds Macronix XtraROM in their Game Card, which is some proprietary Flash memory with claimed 20 year cold storage retention. And they introduced the 64 GB version only after a lengthy delay, in 2020. So it seems that the (lack of) cold storage performance of standard NAND Flash is viewed by some in the industry as not ready for prime time. Macronix discussed it many years back in a DigiTimes article: https://www.digitimes.com/news/a20120713PR201.html.
And Sony and Microsoft are both still building Blu-ray-based consoles.