For me it's a let the dead lie kind of thing. This kind of stuff just means that once a comedian or celebrity dies, a company can continue to squeeze their likeness to death in a money grab. Sure if they could stop at half assed AI shows just as a "can it really be done" thing, then it's not so terrible. But each time they're going to be doing their damnedest to improve it.

Eventually we will reach a dystopia where 1) just because you're dead doesn't mean it's over and 2) why get new talent and new blood when there's dead blood to keep squeezing. Next up stars will have issues where when they go to sign a contract, they have to make sure their families get portions of profits from AI content for literal decades after their death. Otherwise the big companies get to keep making money off them with no protection for their family.