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Recent Nebula content
(lemmy.world)
1. Posts must be related to the discussion of digital piracy
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3. Don't request or link to specific pirated titles, including DMs
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They're probably just leveraging the good will they have as the plucky underdog. I personally found the app clunky and that the videos loaded really slowly, but I don't blame them for offering a lifetime subscription.
Either that, or it's just price anchoring and they weren't expecting anyone to spend $300, but it made the other options look cheaper