This. I already don't own my music (Tidal, Spotify) or my movies (Netflix, etc) and I already have been using Gamepass for years just fine.

But movie streaming is a HOT MESS right now. I looked up the X-Men movie franchise the other day for some reason. No joke, it's split across 3 or 4 different streaming services! And next month, it could change. There are streaming services like Peacock or Paramount that have absolutely NOTHING worth watching except one or two shows (e.g. Parks and Rec or Picard) and I really want to watch it but there's no way I'm throwing down money for a streaming service just to watch one fucking show. All it does is piss me off.

If the same garbage happens with gaming where everyone thinks making their own is the way to go, instead of just using a few big ones, it will not succeed. Ubisoft making their own is a bad idea. It's bad for us for the reasons above and it's bad for them because we won't use it.