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this post was submitted on 15 Jan 2024
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They don’t care if it sells or not. It shows the tech industry that they are still “at the forefront” and “relevant”. Apple can’t appear to be left behind. This is also a way for developers to jump in and start making things for Apple’s inevitable AR glasses that this thing was supposed to be. In 5 years, they’ll use all the data and development they’ve collected from this headset for their newer devices.