I can see how Game Pass popularity could be bad for a number of studios, as he says in the article. But, I’ve never understood how Game Pass’s existence was anti-consumer.

We always get these baffling quotes like “Microsoft insists on renting you your games, and you will like it.” or “I’m not going to be forced to pay $17 a month just to play my games”. GP never gained popularity off Microsoft forcing people into it, people voluntarily signed up, even when MS continues to make their games available for direct purchase.

The previous quote from Ubisoft even seemed more like an investor excuse than a threat to gamers.