48,000 companies sent Facebook data on a single person (www.theverge.com)

submitted 9 months ago* (last edited 9 months ago) by ooli@lemmy.world to c/aboringdystopia@lemmy.world

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[-] Deceptichum@kbin.social 36 points 9 months ago

The researchers believed that the ease of “microtargeting” campaigns to specific user data accounted for the fact that 96,000 of the companies listed were only targeting one of the volunteers.

One person, being tracked by at least 96,000 companies. WTF?

this post was submitted on 18 Jan 2024

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