Netflix has been cooking this up for years now and other video platforms like Youtube are testing similar strategies already to follow suit. Prices are ramping up and quality of pretty much all services (web and others) is downspiraling rapidly. Guess that's what they call market self-regulation, heh? Anyway, as much as Netflix and others say this will make them a great deal of money, it will backfire soon or later. I think a lot of us will realise we're better off with less of these time wasters in our lives in the end.