859
  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI "undressing" apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk's controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

you are viewing a single comment's thread
view the rest of the comments
[-] autotldr@lemmings.world 5 points 10 months ago

This is the best summary I could come up with:


They are also spreading rapidly across the internet, according to data from the social-media analysis firm Graphika, which warned such tools could be used for sextortion and targeted harassment campaigns.

Hamza Mudassir, a strategy consultant and lecturer at Cambridge University, noted that suspicious ads appear across all social-media platforms.

"However, I think the problem with X is that, because all of the large advertisers have effectively walked out, this is what you see in higher frequency, which basically produces a terrible time for genuine users on the platform," he told BI.

Since taking over the site, Musk has slashed X's content-moderation team and reinstated figures such as Alex Jones who was previously removed from the platform for abusive behavior, something that made advertisers distinctly uneasy even before the billionaire's recent controversies.

"The fact that X has made it abundantly clear that it has no desire to create a brand-safe environment has only solidified our recommendations to move to growing platforms with better opportunities for organic discovery," he added.

The Financial Times reported last month that X was attempting to offset the loss of companies like IBM and Walmart by appealing to smaller businesses and aiming to bring in $100 million in political ads during the 2024 election year.


The original article contains 756 words, the summary contains 208 words. Saved 72%. I'm a bot and I'm open source!

this post was submitted on 21 Jan 2024
859 points (94.2% liked)

Technology

59770 readers
799 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 2 years ago
MODERATORS