It's the same thing with recycling, companies trying to sell the idea that climate change is a personal failing of every single person even though said companies are responsible for like 90% of carbon emissions.

God I wish this talking point would die.

1. Companies emit on the basis of your consumption. This is not arbitrary, emit out of no where.
2. Individuals being unwilling to tolerate even minor inconveniences or adjustments to their lifestyle makes systemic change impossible. Government and industry won't change until collective individuals are willing to deal with it.
3. Meat consumption, housing size, housing location, voting patterns, vehicle choice and use, are all individually driven decisions.