You do realize that the article being discussed here is precisely about how the model is not making people give them too many bills, right? Like, that's what the CEO is complaining about, that they aren't rolling in money and profits are not as high as they want them to be, so he is compelling the company to be more aggressive and abusive towards customers to correct what he perceives as a flaw. They are literally being sued for their anti-competitive practice that they insist on despite not being profitable unless they break the law. A battle they have lost several times on other jurisdictions, this business model has costed HP penalty fees before.