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What are some things you can/should cheap out on?
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To counter this I used to visit some factories for a big contract manufacturer in the UK. They would often make say lasagne for the supermarkets and for the "premium" brands. Whilst they were all made in the same place, the "premium" brands products had much better quality ingredients in them and different ratios of the good stuff (say meat) to filler (say pasta sheets).
For some things it's the exact same materials, but for many it's different. You have to do blind taste tests to see which ones you prefer.