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Nitter is shutting down
(github.com)
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this post was submitted on 28 Jan 2024
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If you're a customer, sure. But if you're a seller, it's about as handy for the basic "I need some form of web presence but don't wanna make and upkeep a website" use case, which facebook, instagram and twitter are increasingly failing at.
So, honestly these businesses go where the people are and Mastadon also doesn't have the userbase of xitter.or Facebook even in their decline. My kids school doesn't update delayed openings on Mastadon. Because most kids, and a whole lot of adults aren't on there.
Businesses weren't advertising on Facebook when it was "theFacebook.com". It took a while to gain a userbase that was beneficial to businesses and entities to post there and maintain accounts.
They don't have to stop posting there. They can do both.
They could, but I pretty much guarantee they won't because most school admins have never even heard of mastadon.