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Netflix kills Basic plan, making its cheapest ad-free tier $15.49
(arstechnica.com)
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this post was submitted on 20 Jul 2023
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Technology
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A lot of other services usually offer a yearly discount, and I can see Netflix offering that. However, I don't see Netflix choosing to get rid of the monthly market entirely.
They could just make the monthly price so high that people will always get the yearly plan. For example, make the yearly plan cost the same amount as three months on the monthly plan.
They could, but it appears that stream switching is becoming a way that people are consuming streaming media. It becomes a business decision as to whether to go for that market segment or not.