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To end capitalism we need to ignore it.
(lemmy.dbzer0.com)
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It wasn't my suggestion. And personally, I only think it would work at a small scale. If it gains momentum that makes some capitalists nervous, they'll come down hard on it with the power of the state. And even before it gets to that point, other companies won't likely play nice with you. You wouldn't just be a competitor in their market, you'd be a competitor to their way of life.
If you start a company, you don't have to maintain controlling ownership of it. You can also separate the proceeds from the decision making process. You can define a different manager/managee relationship where the managers aren't mini dictators that just tell others what to do and make more money than any of them. You can allow employees to have more (or full!) control over their own schedules. It's a bunch of partnerships working for mutual benefit instead of subordinates working for your benefit for the lowest you think you can pay them.