Same people who think that a winamp visualization is actually "seeing the music".

I find them sort of quaint, because there are some real etymologies that are just like that: atone, bridal, Alemanni, potassium

I theorize that this word magic and the impassioned (yet nonsense) speaking comes from and is encouraged by religion and worship of the bible

When it comes to pulling out deeper divine meaning from the bible by analyzing its text, I always chuckle that these people often don't realize (or blatantly reject) that the English copy they are reading has been loosely translated dozens of times Iver millenia.