To be fair the lines between AR and VR are pretty blurry right now. This thing is fully sealed and will render fully immersive environments that fill your full field of view, but it also has cameras can and can layer in video from the surrounding world. It’s arguably a mixed reality system that does both AR and VR.

Apple is leaning on AR because they have a more compelling software library for it. The amount of fully immersive experience will be limited, so they’d probably get a lot of heat if they leaned into marketing the VR capabilities.