The switcheroo is why I always start with the product name and model if I review anything. Amazon reviews are designed to be gamed this way though, so you should always check reviews elsewhere.

This can work in your favour sometimes as well. In the past I've complained that the product sent to me did not have the same brand or model name as the listing. I got a full refund ($110) and I kept the product, which has actually turned out to be pretty good. You gotta make companies pay for anti-consumer practices.