I can't speak to their intent or internal state of mind, only to what they seem to say they're trying to do.

I can say though, that I wouldn't assume consistency or rational action to be things I would expect of people who think the capitalization of their name is the difference between them and a shell corporation opened under maritime law by way of their "berth certificate".

Either way what they're doing is fraud.

I would guess that they were told by some "guru" how exactly to do it, and never questioned the magic words.