That's why I do have some complex feelings about how Early Access should be. I think it's highly necessary for it to exist, in order to fund truly independent developers, so games that fall outside the mainstream marketable sludge can be created. On the other hand, yeah, there are real pitfalls and attractive nuisance situations, associated with it.

As I said in another comment, I think one option would be to just completely remove all labels and categories from the store. If a game is Early Access, let the game's own developers say so, in the description. Make the case directly, that this is a game that is still in development. No special, "official" box that says "you should judge this game more favorably, because it's not finished." Make the developer tell everyone that situation themselves, in their own words.

Then, if people play the game and realize it's shitty, they can use the refund system. And if they play for longer than the refund system will allow, then they can tell everyone that the game sucks, and it should be avoided.

That way, the access to early funding remains, but nobody is propped up by an artificial notion of Early Access-ness.