Ooooh. I have a story for this.

I was a student at Purdue and one of the freshmen "engineering hype" lectures had people from industry come say why they're so cool, etc. Now, this was specifically an electrical and computer engineering course, not the whole engineering school. These are the people who tore apart their various electronics for fun and made cool stuff using parts from RadioShack (RIP).

Apple came to one. First red flag: she started with "don't tell anyone we were here". Weird, but whatever. She proceeded with her spiel and, after however long, got to the Q&A bit. Someone raised their hand and asked this: "why does Apple solder RAM into their devices". This woman said, and I quote, "It is the position of Apple that the consumer has no right to change the product after it has been sold". With a straight fucking face. Jaws dropped. There was a solid 10 seconds of silence while all these nerds (I include myself here) processed such a blatant anti-consumer (and anti-us if we're being honest) statement. This was in 2010 (+/- 1 year).

She finished up and left a few minutes later. No doubt some of my classmates went on to work for them, but it set my passionate hatred for Apple in stone right there. Don't care how nice their devices are, even if my husband uses his apple devices all the time (the walled garden works well for his needs), I will never purchase an Apple product for myself.

Can't vs won't. I have no doubt that they could do it, but apple didn't get to be one of the most powerful companies in the world by doing the thing that is cheaper for the user.

They have, but they are not in charge. Apple's goal is to make money; everything else comes as an afterthought.