It seems NDP MP Charlie Angus has hit a nerve.

Last week, heeding the call of the Canadian Association of Physicians for the Environment (CAPE), Angus tabled a private member’s bill in the House of Commons to prohibit fossil fuel advertising. As doctors and other health professionals across the country have been saying, “Fossil fuel ads make us sick.”

It’s long been my view that if you are looking for a shorthand heuristic to judge the strength and merit of a climate policy, look at the reaction of the fossil fuel companies. If a climate policy is announced and fossil fuel companies are on the stage claiming they can get behind the plan, then friends, you do not have a climate emergency plan. If on the other hand, the oil and gas companies are protesting loudly and you can see panic in their eyes, then you have a plan with real potential impact.