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Technology
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Actually I think AI in browser could potentially become a much more effective content blocker than ad blockers like ublock in the future.
You only need Bayesian filters for that IMHO.
I recall there being at least one content blocker that worked by heuristics instead of rulesets. Cannot remember the name, but it was clearly not as effective as conventional ones, because not all ads look the same and usually people want to block the invisible trackers as well.