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this post was submitted on 21 Feb 2024
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Fucking brain dead rebrand
They had a brand that was so powerful it was used as a verb, and he gave it up for the letter that is used as a generic placeholder, just because he's obssessed with it for whatever reason.
Saw a theory a few weeks ago that he's obsessed with "X," because that's how most of the native Africans signed away their sovereignty, and their land, to the European invaders.
No proof, but given where he grew up, it seems plausible.
It's so they can salvage the original brand once the business dies - not because of Musk's mismanagement, but because it has $13bn of debt out of the $44bn purchase.