I've seen a weird aspect of it from the science side, where people writing grant applications or writing papers feel compelled to incorporate AI into it, because even if they know that their sub-field has no reliable use-cases for AI yet, they're feeling the pressure of the hype.

Specifically, when I say the pressure of the hype, I mean that some of the best scientists I have known were pretty bad at the academic schmoozing that facilitates better funding and more prestige. In practice, businessmen in boardrooms are often the ones holding the purse strings and sometimes it's easier to try to speak their language than to "translate" one's research to something they'll understand.