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Loyalty should never demand a reward.
(lemmy.ca)
A "Showerthought" is a simple term used to describe the thoughts that pop into your head while you're doing everyday things like taking a shower, driving, or just daydreaming. The best ones are thoughts that many people can relate to and they find something funny or interesting in regular stuff.
But the expectation of reciprocated loyalty shouldn't be ignored. The idea of getting rewards for loyalty are a cracked mechanism that exists because corporations can't actually create reciprocal loyalty... And instead give you partly prizes in exchange for your extended consumerism.