At no point was I against group action. I was responding to your assertion that individual responsibility was a silly way to look at it, when it's an important piece of the overall solution - the responsibility to hold companies financially accountable. I'm not saying recycle your needlessly purchased plastic junk or unplug your phone charger. I'm saying don't give money to companies and industries that are destroying the earth and causing massive amounts of human and animal suffering. Now that that's cleared up, I think we may actually be in agreement?