You know how most people never heard of this company or care that it exists? My understanding is that they consult on games to make them more inclusive. So you have a gay character written into a game, perhaps the result of this company's contributions or perhaps not, and then a bunch of people complain that Sweet Baby made the game woke or some nonsense. How did I hear of this? Steam forums became a cesspool for people crying about this company. If Suicide Squad bombs, it's because they consulted with Sweet Baby and went woke. Indiana Jones maybe features a woman in the trailer who looks like more than a damsel in distress? Sweet Baby's doing.