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this post was submitted on 04 Mar 2024
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$1.8B is quite a chunk, and the EU is not shy about levying further fines if the behaviour continues.
It's less than 0.5% of their annual global revenue. It's nothing for a company like Apple.
It's not company threatening, that's for sure. But that's big enough to show up on their annual report, and pull their profit margin down a point or two. That is very much enough to get their attention.
Based on Statista, Apple profit from EU was 36B in 2023. The fine in this case amounts to 5% of their profit from the region. This is something that will impact the company's decisions.
Or they will fund more infrastructure development in the EU. It's still just March.