I had only heard of it once prior, in an piece which was discussing how the profit motive has lead companies to begin prioritizing offering cheaper, but lower-quality/less-reliable products or services.

I cannot recall what example they gave, but I think it had to do with complaining about tech companies (like Apple or Google maybe) for the typical 'creating the problem to sell you the solution' type of release schedule (staggering) for the eventual implementation of new design improvements into their hardware/software. Presumably, the sales team thinks that method can help them sell more over time (or at the very least, have something to mention in the continuous marketing cycle without having to create a SALE in order to attract new customers)