The writers of this terrible terrible article are Matt Cole and Chris Nicholson. I have looked up both of them.

Matt Cole is Ceo of Strive. A company specifically created to work against diversity in the tech industry. Here's Strives site where it talks about the history. It was created with Vivek Ramaswamy (Vivek rhymes with cake for pronunciation). Which if you know him, then you know how crazy this article really is.

Chris Nicholson has a lot of people sharing his name. One is, as of 2018 at least, the ceo of skymind, an ai company that doesn't even have offices in the US. Another is the ceo of mpulse mobile, a sub company of mpulse. It's a Healthcare company that seems to do a lot of software development for that industry. Another is a partner at Russel Reynolds Associates, a pretty standard looking UK lawfirm. Yet another is an Australian Sailor who's competed in multiple summer Olympics. I'm unsure which this Chris Nicholson is. Probably not the Olympian.

I know this was an opinion piece but I'm rather surprised to see this from the hill. I don't really care for them but this seems to be a step in a much worse direction. It's possible it's been heading that direction for a while and I just haven't noticed it since I don't really pay attention to their clickbait.