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Has Reddit’s traffic really quadrupled in 6 months?
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Part of it is either Reddit manipulating search positioning or Google (most people's default search) prioritizing Reddit results. Searching for answers to questions often results in a half page of Reddit links. They may not be relevant, but that doesn't become apparent until you're there.
ewh google
If you read the linked article it's the latter. They explicitly say Google changed their algorithm and reddit consistently ranks at the top now. Even over the articles which the reddit thread is about.