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Has Reddit’s traffic really quadrupled in 6 months?
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Its share price doesn't matter in this context, since Meta also owns Instagram, which is absolutely not going downhill at the moment.
Facebook however is losing active users, especially in the younger age ranges and even more pronounced in Europe and the US.
They also own WhatsApp which has a massive user base outside of the US.
But it's not really a cash cow. At least I don't know of any widespread attempts at monetization (yet).
WhatsApp is monetized by selling your private data, same as.FB