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Here's why more people won't switch to Lemmy.
(vlemmy.net)
I told somebody I know who knew about Reddit's API changes about Lemmy. He has a master's degree in Computer Science and works as a software engineer. But then, he told me that it's too confusing to get into, even for someone like him. This is great feedback and I hope that these issues will be fixed in the coming months.
I agree that it sounds like your friend doesn't want to put in the effort. But he's right on a couple points. Lemmy is easy to learn and use, but that fact that you have to learn at all will scare most people away. People are used to immediate gratification. Sign up, maybe fill out a 2 sec questionnaire for your interests, enjoy. Lemmy isn't streamlined to that level yet.