Why not? It's the magic of % that with huge sales you'll throw money at steam, but with few copies sold you'll pay steam next to nothing.

I would not say game industry is doing bad. It's jist many big corpos thought too mich about themselves and now they face the reality. Shitty recycled games and another 1000th successor to your once-famous series with juat shiny graphics but nothing interesting is simply not enough now. Greedy CEOs realized it too late so now they have to lay off people so they can keep their $$ for themself.

But there are examples like Palworld or Helldivers or BG3 or others where smaller/independent studios release absolute smash game because they either 1) were bold enough to do something fresh, inovative and/or 2) absolutely love what they do and put so much more than "now the usual bare minimum" in their game it simply shows.

Just deliver good product and people will buy it.

And it's the advice for Tim Swepic too. Steam is just better in every aspect, so maybe if you delivered better experience instead of just bitching about unfairness, people would actually buy in your store.