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Pre-IPO Reddit lets ads be dressed up as promoted user posts
(www.theregister.com)
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this post was submitted on 17 Mar 2024
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The context is in the article posted. This was one of the early experiments for the new ad platform. Looks like they did some simple test by coordinating things manually, then once they validated the concept, they spent the year building out a platform and interface for advertisers.
Ahhh I had a bit of a, didn't read the article, moment and that was the missing context for me. I appreciate you clarifying!