Context:

Somebody made a post promoting the proprietary search engine they are working on, claiming in the post that it "would make Stallman smile". In a comment below the post they said that they made the statement about Stallman to "drive engagement". The post was later removed for promoting proprietary software.

Image description:

At the top is a screenshot from the modlog saying:

Removed Post We're building a search engine to compete with DuckDuckGo. No JS, no WASM, no spying. Just a statically generated results page.
reason: Comm rule 2: Don’t promote proprietary software

Below that is an image of Stallman smiling.