The point I was trying to make was "because profit". I was just trying to say it was plausible that some asshat in marketing said that design would sell better for appearance reasons as well. That's not benefit of the doubt, that's just a different way of being profit over product.

Edit - top opening bottles tend to be taller and thinner than bottom opening for balance reasons. A certain subset of consumers are gonna assume taller bottle means more product and buy it. So there you go-a possible profit driven aesthetic reason. There was literally a post here the other day with Coke cans doing essentially the same fucking thing.