The best part is watching these idiots blow their fortunes thinking they are going to continue building on the old paradigm of monolithic platforms when the ground is gradually shifting towards diversification via decentralization and they are behind the curve now, not in front of it. This is not your dad's internet. Hopefully they continue splashing out huge amounts of cash in ill-fated efforts to prove they are still relevant. There's no fool like an old fool - and old, rich technically-out-of-touch fools who lack the self-awareness to stop imagining they are hip are particularly amusing.