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What are you basing your 'guess' on? IKEA typically design their own products. They already produce Smart home speakers. Why do you suppose that this would be a rebranded product from somebody else?
They're making a big bet on smart home stuff, which is why they're designing that kind of stuff more. They want to keep their customers coming back for smart home stuff so they can build an ecosystem, whereas they probably don't care about USB chargers nearly as much.
I'm guessing they're fine (they're probably testing it), but I highly doubt they're actually designing the USB chargers, and they're probably not buying from a known brand (price would be too high).
20W chargers are cheap from name brands (2 pack for ~€10), but 45W chargers aren't (like €20-30 for a basic 45W charger). So if they're selling 45W chargers for cheap, they're just likely rebranded stuff from a cheap manufacturer.
Your sources don't say anything about the design, only manufacturing. The chargers could still very well be designed by IKEA, but made by another company. That sort of stuff is really common industry and can help keep the price down. This doesn't mean that the product is cheaply designed or a literal rebrand of an existing product
The second one does, here's a quote:
I would assume a USB charger would fall under the "more basic items" part.
I take this to mean that instead of designing a product to be manufactured elsewhere, they sometimes buy products to relabel and put on the shelves, without going through any form of design process (though I'm guessing they do test this stuff).
Ah sorry, should've read further than the first paragraph... In European markets there are strict safety guidelines they have to adhere to, so they will definitely need to test what they sell
But will they test for longevity as well? Or just safety?
As long as it's not going to fry my phone, I'll probably give it a shot, but it may still be a better deal to pay a bit more somewhere else.
Who knows really, it won't fry your phone but I have no idea how long it will last. To be honest I expect it will probably be just fine