"They" is far, far, far too encompassing a word. If you've worked in any organization such as this, especially these days, they involve so many different companies (yes, more than one studio works on a game now) with so many different teams all under a publishing studio whose head may never have even played any of this genre of game.

So, a developer in one studio is often just trying to make a good RPG in their debug build (and insists no/light fast travel for world-immersion reasons), and only hears over the grapevine "Wait...they took the complaints about no fast-travel and made it a DLC? That sounds terrible, gamers will hate that." Multiple people across the credits can have varying intentions.