I think that, as usual, they didn't care until it affected them.

There was a pretty intense campaign by the fossil fuels industry to convince people that nothing was happening.

Plenty of us live nowhere near any skiable snow. It isn’t particularly surprising to hear about, but not everyone sees the snow receding for themselves over decades. Personally, I find it bizarre that the focus of this article is primarily on the migration of a sport and barely touches on the ecological impact for all the species that are adapted to and dependent on snowy weather. We don’t need skiing to live.

Yup. 16 years ago as I was finishing high school, my friends and I would have a solid 2-3 month window of going to play in the snow on a nearby stretch of mountains. We’d go several times a year every couple weeks. Now, the ski resort there is lucky to have 2-3 weeks of usable snow.