the trick is not to be clever or funny but to simply make up a name that is stupid and mean

They really can’t understand actual criticisms. Trump’s names aren’t just random names to be stupid or mean, they have meaning. Sleepy Joe because he’s a tired old man, Low Energy Jeb because his campaign was a wet towel, Alfred E. Neumann for Buttigieg because just look at him, etc.

“Broke Don” has no meaning, he a fuckin billionaire. Even if he’s been ordered to pay some big fine, he’ll still have plenty of money left. Plus insulting someone for being poor is just bad. But we already know they hate the poors.