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Small Phones are Dead and We Killed Them
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this post was submitted on 18 Mar 2024
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First of all sorry for the delayed reply but i only got the notification a few hours back for some reason.
It is one of the most common complaints cited against buying a smaller phone especially in tech enthusiast circles. Some people say they ended up getting the bigger phone because it had better cameras or the presence of the telephoto was enough.
We'll have to disagree. Apple have been one of the best at maintaining equality between a larger phone and a smaller phone in recent times since they manufacture phones in enough volume to actually care about miniaturizing components. The minis had feature parity with the regular iPhones of that year. The Pros are larger but they've maintained feature parity with the Pro Max in most instances except for the 12 Pro/12 Pro Max and 15 Pro/15 Pro Max. Even with those two instances the only difference was in the cameras. I'll acknowledge there's no fair comparison with Google or Samsung but that's only because they don't make a smaller Pro/Ultra phone. Even if they did, I'm fairly sure the cameras would be different.
In the volumes Apple sells, that probably equates to a couple of million units. 5% would not be a very attractive proposition for other manufacturers since they'd need to increase profit margins to actually make money from making a smaller phone as they deal with much smaller volumes.