Companies across the industry have said they are planning smaller price increases this year, in part because some consumers have started to push back and cut their spending, which has led to some firms experiencing drops in sales.

Consumers: please stop fucking us

Grocery chains: best I can do is fuck you harder, but I promise it'll only be 2% harder!

But seriously in what world is "people can't afford food" translated as "some consumers have started to push back and cut their spending"?