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Box Office: ‘Barbie’ Struts to Record $26.1M Monday for Warner Bros.
(www.hollywoodreporter.com)
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this post was submitted on 25 Jul 2023
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Movies and TV Shows
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For me it's a combo. It's Greta Girwig directing. It's Margot Robbie it's Ryan Gosling. It's the campy nonserious vibe of the trailer and the marketing, and it's because my girlfriend wants to see it. All that adds up and I'm very curious about this film.
Edit: Straight up the marketing is wild as well. I don't know if this is common, but I went on a road trip the other day and stopped by a casino in New Mexico and there was Barbie stuff all over the place. A Barbie game, a Barbie photo booth, a Barbie stage, Barbie competitions. Is this common? Do films normally market like this in casinos? It felt kind of surreal
I think when a studio invests as much as they have in a household name product with mass appeal, they do this kind of marketing. I’m not saying this with any sources or anything to back up, but thinking of how Star Wars and other similar titles will market their brand on anything and everything (including literal tangerines with star wars branding), I think this is the norm for something of this caliber and potential.