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Box Office: ‘Barbie’ Struts to Record $26.1M Monday for Warner Bros.
(www.hollywoodreporter.com)
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this post was submitted on 25 Jul 2023
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Movies and TV Shows
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I think when a studio invests as much as they have in a household name product with mass appeal, they do this kind of marketing. I’m not saying this with any sources or anything to back up, but thinking of how Star Wars and other similar titles will market their brand on anything and everything (including literal tangerines with star wars branding), I think this is the norm for something of this caliber and potential.