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The BBC Won't Use AI to Promote Doctor Who Again After Being Yelled at by Fans (gizmodo.com)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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The backlash was immediate, but it didn’t stop the BBC from using text generated by LLMs—and purportedly checked and copy-edited by a human before approval—in two marketing emails and mobile push notifications to advertise Doctor Who. But now, the corporation will stop the experimentation entirely after a wave of official complaints pushed them to offer a response to concerned audiences.

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[-] QuadratureSurfer@lemmy.world 10 points 7 months ago

The best way to handle LLMs is to treat them like an intern. They're useful and can get a lot of work done, but you need to double check their work.

this post was submitted on 27 Mar 2024

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